SMS
They maintain closer and more personal contact with customers, thus increasing the company's loyalty to the customer. They provide the ability to quickly and efficiently inform customers of special offers, updates, and reminders, which can increase sales and engagement. Additionally, personalized SMS messages can increase customer satisfaction by providing relevant and timely information tailored to their needs and preferences.
Promotion of promotions and discounts
A small business can send personalized SMS messages to customers to inform them about upcoming discounts, special offers, or sales. For example, "Hi Janko, this weekend only you can get 20% off all products! Visit us and take advantage of this great offer."
SMS have a 99% open rate and 95% of these texts are read within 5 minutes
Comments and confirmations of dates
For businesses that provide services on an appointment basis (such as hairdressers, doctors' surgeries, or car repair shops), SMS messages can be an effective way to remind customers of their upcoming appointments or to confirm bookings. For example, "Hi Petra, we're reminding you about your appointment at the hairdressers tomorrow at 3pm. We look forward to seeing you!"
Tracking order status and delivery
For small retail businesses, sending SMS text messages with updates on the status of orders and deliveries can be very useful. Customers will appreciate knowing where their order is and when they can expect it. For example, "Dear customer, your order has just been shipped and will arrive to you in 2 days. Thank you for your purchase!"
up to 3x more reviews successfully requested via text message compared to email